10
July
2010

Rigour in the PhD Process - Adamantios Diamantopoulos

The Academy of Marketing 2010 Conference, entitled Transformational Marketing, took place between the 6th to the 8th July 2010 at Coventry University.

This talk was delivered as part of the Doctoral Colloquium that took place alongside the conference. Professor Adamantios Diamantopoulos discusses establishing rigour in the PhD process.

To find out more please visit http://www.am2010.org

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