27
February
2012

Matt Mason on Creative Disruption, Piracy, Transmedia and Ecosystems

Matt Mason currently serves as Executive Director of Marketing at BitTorrent, a creator of advanced, innovative technologies designed to efficiently deliver large files across the Internet. BitTorrent currently boasts over 150 million active monthly users, and moves 20-40% of all Internet traffic on a daily basis.

He is also the bestselling author of The Pirate’s Dilemma, the first book in the history of the world to hit the number one spot on Amazon’s economics/free enterprise bestseller list and the rap bestseller list at the same time. It has since been published in ten countries and counting. He is also a board member at PopTech, a global community of innovators, working together to expand the edge of change.

He began his career as a pirate radio and club DJ in London, going on to become founding Editor-in-Chief of the seminal music magazine RWD. In 2004, he was selected as one of the faces of Gordon Brown’s Start Talking Ideas campaign, and was presented the Prince’s Trust London Business of the Year Award by HRH Prince Charles.

Matt works across a range of media and has written and produced TV series, screenplays, comic strips, apps and records, not to mention award-winning, global advertising campaigns. His journalism has appeared in The Guardian, The Independent, The Observer Music Monthly, Dazed & Confused, Adweek, VICE, Complex, Liberation and other publications in more than 20 countries. His short story Hard Times was published by Penguin as part of the We Tell Stories project, which won Best in Show at SXSW and was shown in the Talk To Me exhibition at the MOMA in New York City in 2011.

Matt Mason regularly speaks on creativity, disruptive innovation, copyright infringement and the promise of P2P technologies all over the world.

In this conversation with the Creative Activism class Matt discusses some of his work: covering issues around piracy and control in the creative industries, new ways of working and thinking about engagement, corporate responsibility and changes in advertising, transmedia storytelling and how creatives need to be thinking through working with emerging ecologies and ecosystems for the sustainability of their practice.

00:0000:00