Introduction to Research Methods Pt.2

This second introductory podcast continues in reviewing the basic principles of research methodology and what this paradigm might mean in relation to media analysis, marketing and consumer culture.

Research Methodologies in Media Studies is an open podcast series exploring research approaches, methods and techniques in the broad area of media and communication studies and is part of a Coventry University Media & Communication postgraduate course led by Dr Adrienne Evans.  By the end of the series you will be able to identify, assess and evaluate the usefulness and relevance of a variety of research methods & approaches in the field of media and cultural analysis and critically evaluate the research findings of others.