Audience Analysis in Media & Communication Research

An introductory look at the use and effectiveness of audience analysis within research project design in the context of media & communication studies.

Research Methodologies in Media Studies is an open podcast series exploring research approaches, methods and techniques in the broad area of media and communication studies and is part of a Coventry University Media & Communication postgraduate course led by Dr Adrienne Evans.  By the end of the series you will be able to identify, assess and evaluate the usefulness and relevance of a variety of research methods & approaches in the field of media and cultural analysis and critically evaluate the research findings of others.