10
Jul
2010

Transformational Marketing & Social Business - Prof. Michael Baker

The Academy of Marketing 2010 Conference, entitled Transformational Marketing, took place between the 6th to the 8th July 2010 at Coventry University.

In this closing plenary session, Professor Emeritus Michael Baker discusses Transformational Marketing and Social Business.

To find out more please visit http://www.am2010.org

10
Jul
2010

Transformational Marketing - Rachel Elnaugh

The Academy of Marketing 2010 Conference, entitled Transformational Marketing, took place between the 6th to the 8th July 2010 at Coventry University.

In this talk entrepreneur Rachel Elnaugh discusses the role of transformational marketing on the future of businesses and brands.

To find out more please visit http://www.am2010.org

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10
Jul
2010

Benign Envy - Russell Belk

The Academy of Marketing 2010 Conference, entitled Transformational Marketing, took place between the 6th to the 8th July 2010 at Coventry University.

In this talk Professor Russell Belk discusses benign envy.

To find out more please visit http://www.am2010.org

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10
Jul
2010

Industry Roundtable on Corporate Social Responsibility

The Academy of Marketing 2010 Conference, entitled Transformational Marketing, took place between the 6th to the 8th July 2010 at Coventry University.

This roundtable discusses Corporate Social Responsibility from a number of perspectives and includes representatives from IBM, Severn Trent and United Arab Emirates. It is chaired by Sir John Egan.

To find out more please visit http://www.am2010.org

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10
Jul
2010

The Future of Marketing Capability - The Chartered Institute of Marketing

The Academy of Marketing 2010 Conference, entitled Transformational Marketing, took place between the 6th to the 8th July 2010 at Coventry University.

David Thorp and Thomas Brown from The Chartered Institute of Marketing discuss the issue of Improving Marketing Capability in business.

To find out more please visit http://www.am2010.org

10
Jul
2010

Defending Your Dissertation - Michael Baker

The Academy of Marketing 2010 Conference, entitled Transformational Marketing, took place between the 6th to the 8th July 2010 at Coventry University.

This talk was delivered as part of the Doctoral Colloquium that took place alongside the conference. Professor Emeritus Michael Baker offers advice on defending your dissertation at the viva.

To find out more please visit http://www.am2010.org

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10
Jul
2010

Rigour in the PhD Process - Adamantios Diamantopoulos

The Academy of Marketing 2010 Conference, entitled Transformational Marketing, took place between the 6th to the 8th July 2010 at Coventry University.

This talk was delivered as part of the Doctoral Colloquium that took place alongside the conference. Professor Adamantios Diamantopoulos discusses establishing rigour in the PhD process.

To find out more please visit http://www.am2010.org

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10
Jul
2010

Publishing Roundtable - John Cadogan and Nick Lee

The Academy of Marketing 2010 Conference, entitled Transformational Marketing, took place between the 6th to the 8th July 2010 at Coventry University.

This talk was delivered as part of the Doctoral Colloquium that took place alongside the conference. Professor John Cadogan and Professor Nick Lee discuss their model for making sure you get published.

To find out more please visit http://www.am2010.org

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